The current textile industry is based on economics many are sceptical and
assume sustainable design cannot be economical. However, sustainable business
can also be economic business; the two can
work together and businesses and manufacturers need to see this to be
encouraged to be part of this change. Interface
Carpets is on its way to becoming one of the first billion dollar corporation
to be carbon zero by 2020, whilst producing good quality and on trend design.
Its first step in 1995 was to eliminate excess waste and this was shown to be
economically viable “We have calculated $372 million in cumulative avoided
waste cost from 1995 to 2007.” (http://www.interfaceglobal.com
/Sustainability/Progress-to-Zero.aspx).
They are a company who are taking the
need for sustainable businesses seriously, doing it efficiently and well,
setting themselves real targets and achieving them as well as creating a
working model for others to follow. They are looking at the whole picture and
addressing all needs and not just doing enough to keep the customers content.
Eliminate
all forms of waste in every area of business. For Interface, this means
redesigning products and processes to reduce and simplify the amount of
resources we use, so that material "waste" will no longer be
"waste".(http://www.interfaceglobal.com/Sustainability/Our-Journey/7-Fronts-of-Sustainability.aspx).
Interface
are working on 3 main areas; Footprint Reduction, Product Innovation and
Culture Change. This is an interesting approach as footprint reduction and
product innovation are the final aims but what use are they if the consumer
culture does not change to accommodate this new production method. This section of their website is till
under construction but I look forward to seeing what they come up with.
With
examples like this competitors will be encouraged to make similar changes. The
more pressure consumers and designs put on companies, the more change will be
made as companies do not want to miss out on a possible market. The ball has
started to move and it is slowly gaining momentum to achieve a sustainable future
but it needs a lot of research, a lot of work and a lot of cooperation from everyone. The example of Interface shows that waste reduction is economically a very
powerful example. Check out their
website to get full details on the facts & figures and the transparent
progress they have made since 1995.
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